Visit Sweden
The Swedish Prescription
What if a trip to Sweden wasn’t just a holiday, but a science-backed treatment? We turned Sweden into the world’s first country available on prescription.
Problem
Sweden can't compete with the world's most iconic landmarks. To stand out in a crowded tourism market, we needed to give tourists a different reason to visit.
Solution
Our solution was The Swedish Prescription. Together with doctors across five international markets, we turned evidence-based Swedish wellbeing activities into a downloadable prescription they could prescribe to patients. It moved the conversation from tourism to health and gave people a new reason to choose Sweden.
Impact
The Swedish Prescription gave people a new reason to choose Sweden by connecting the destination with health and wellbeing. It turned global attention into measurable interest and strengthened Sweden’s appeal across key markets.
0%
increase in interest in Sweden as a destination
0,000
articles across 70+ countries
0%
brand increase
0.00 billion
earned reach
0,000
prescriptions downloaded.