Husqvarna
DOOM MOWERS
How do you attract the next generation of tech talent? By tapping into something they really love: gaming. Together with Husqvarna we turned lawn mowers into gaming consoles, showcasing an unexpected side of Husqvarna's technology and engineering.
Problem
Software engineers were crucial to Husqvarna's next stage of innovation. But attracting tech talent to a small Swedish town meant giving potential recruits a reason to see Husqvarna differently.
Solution
We made the legendary PC game DOOM playable on Husqvarna’s robotic lawnmowers. By connecting with the gaming community in an unexpected way, we turned the product into a showcase for Husqvarna’s technology and engineering. We launched it at DreamHack for the game’s 30th anniversary.
Impact
The campaign strengthened Husqvarna’s appeal as an employer among future engineers and changed perceptions of the brand as an innovative technology company. It gave a traditional brand new relevance in a competitive tech industry by reaching a hard-to-reach audience in an unexpected way.
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of young engineers wanted to work to Husqvarna
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brand exposure
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of engineers rank Husqvarna as innovative company
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articles
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earned reach