McDonald's
DET GRÖNA KUVERTET
School prepares you for a lot of things. Your first job isn’t always one of them. Together with McDonald’s, we created Gröna Kuvertet (The Green Envelope) to help final-year high school students prepare for working life – building on its experience as Sweden’s largest youth employer.
Problem
More than half of Swedish high school students were unsure where to find information about working life. At the same time, 87% wished their school had done more to prepare them for entering the workforce.
Solution
Our solution was Gröna Kuvertet (The Green Envelope), inspired by the Swedish Pensions Agency’s iconic Orange Envelope but designed for those just entering working life. We sent it to all final-year high school students in Sweden, with practical advice on workplace rights, responsibilities and their first job.
Impact
The initiative helped prepare young people for working life while strengthening perceptions of McDonald’s among both the general public and final-year students.
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improved perception among the general public
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improved perception among final-year students
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improved perception of McDonald’s as a good employer