H&M Foundation
BILLION DOLLAR COLLECTION
What if the fashion industry’s most important collection wasn’t for sale, but for investment? Together with H&M Foundation, we created The Billion Dollar Collection: a virtual fashion collection that presented sustainable innovations as investment opportunities.
Problem
The fashion industry accounts for 10% of humanity’s carbon emissions and needs $30 billion in annual funding to transform. Promising innovations already exist, but many of the start-ups behind them lack the investment and support needed to scale.
Solution
The Billion Dollar Collection presented ten sustainable innovations as digital fashion pieces in a virtual lookbook. The aim was to attract investors, with each innovation given a price tag showing how much funding was needed to scale by 2030.
“THANKS TO THE BILLION DOLLAR COLLECTION WE WERE ABLE TO CLOSE OUR €4.6 MILLION INVESTMENT ROUND.”
Impact
The Billion Dollar Collection connected sustainable fashion innovators with investors, creating new opportunities for funding and growth. It helped attract the investment needed to scale by putting promising innovations in the spotlight.
SEK 0.0 million
in funding secured by one start-up
0 million
earned reach
0 ARTICLES
in 23 countries
0,000+
lookbook downloads