Husqvarna x Liverpool FC
BACKYARD DREAMS
Every football dream starts long before the big stadiums. Together with Liverpool FC, we created Backyard Dreams, a content platform connecting Husqvarna’s role as Official Groundskeeping Partner with the stories of where football dreams begin.
Problem
Awareness of Husqvarna and robotic lawnmowers was relatively low in key markets. The Liverpool FC partnership gave Husqvarna access to one of the world’s biggest fanbases, but we needed to make the brand relevant to them.
Solution
Our solution was Backyard Dreams: a content platform telling the stories behind some of football’s biggest names. Across seasons, Liverpool FC players shared their first football dreams, childhood heroes and the places that shaped their love of the game.
Impact
Backyard Dreams gave Husqvarna a role in football beyond sponsorship, turning the Liverpool FC partnership into measurable brand impact. The series became Liverpool FC Women’s most watched and engaging partner content of the season.
0%
brand awareness, up from 26%
0%
category awareness, up from 35%
0.0 million
organic impressions
0.0 million
views
0,000
interactions
0.0X
more views than LFC Women’s partner average
0.0X
more interactions than LFC Women’s partner average