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Weber Shandwick

EVP, Brand Transformation

As brand strategy and integrated marketing specialist, Charlotte is focused on catalysing and stewarding high-impact, integrated engagements across the EMEA region for clients. As a senior consultant, she works in an advisory capacity for companies across a range of sectors, both B2C and B2B, bringing extensive communications and marketing experience at local, regional and international level.

Prior to her current role, Charlotte was Head of Marketing Communications at Prime, establishing and leading the marketing communications team, one of the most awarded in the industry. She still works closely with Prime and United Minds, harnessing resources and expertise to meet new market needs as well as individual client need.

Her client experience includes Essity, Electrolux, Husqvarna, ICA, IKEA, Omega Pharma, OrclaFoods and with landmark campaigns including Kids’ Kitchen, Spotless and Vac from the Sea, all of which were recognised at Cannes.

Before joining Prime in 2006, Charlotte was the divisional manager of marketing at the Institute for International Research, and director of marketing at software company Spectral prior to that.

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